In an effort to elevate and modernize the brand, the team pivoted and redefined our approach to branding on campus. We transitioned to using large, impactful photography and bold type, and enhanced the design's elegance with black and white photography paired with monochromatic color overlays. The design system we implemented ensured greater consistency and coherence across all branding materials, creating a unified and professional look. This refreshed approach not only elevated the visual appeal of our brand but also enriched the overall user experience for students, faculty, and campus visitors.